A/B TESTING
Building the Measurement Infrastructure to Justify a Housing and Energy Program
Overview
The county needed to know whether its investment in housing and energy improvements was paying off—and how to measure that going forward. Before any evaluation could happen, the right people and systems had to be in place to generate credible data.
The Challenge
Queen Anne's County needed an evaluation framework for its housing and energy improvement program, but required specialized testers familiar with the measurement software before evaluation work could begin. Recruitment and coordination of this expert team was as critical as the evaluation itself.
Client
Queen Anne's County
Service
A/B Testing Scenario
Industry
Technology
Year
2024
Process
What We Did
Recruited specialized electrical surveyors familiar with evaluation software through extensive outreach
Coordinated expert testing teams and managed project progress Ran structured testing sessions to generate program data
Drafted grant documentation aligned to program outcomes
Delivered a complete evaluation framework with metrics to assess value and guide expansion
Outcome
The county received a clear evaluation framework and metrics to assess program ROI and support future expansion decisions. Findings were used to guide county workforce policy, strengthen budget planning, and improve recruitment and retention of critical staff positions.
